Yet, Views is getting considerably more publicity than any of his previous genre-transcendent records. His mixtape with Future, What a Time to Be Alive, was announced a day before it was available for download.Įach one of his projects sold well by any standard and found a way to dominate radio as Drake always does. Nothing Was the Same was announced just over three months prior to its release, while IYRTITL was released to the e-streets unannounced. If You’re Reading This It’s Too Late was not “by the standard I hold myself and 40 to,” he told Fader.īy comparison, Take Care, considered by many to be Drake’s most complete work, was promoted and released within a seven-month span. Though it’s likely that Drake’s new record will eventually stream across other music sites, you can sign up to Apple Music now by following this guide.#VIEWS snaps ➡️ geniusdotcom on Snapchat ? /TCj1YlxFIrĭrizzy has released two projects since announcing Views, both of which he has said were not the project everyone has been waiting for. This isn’t Drake’s first association with Apple – it’s no surprise that West’s relationship with Tidal has been mirrored in Drake’s move – he addressed the audience at the keynote during Apple’s Worldwide Developer’s Conference in 2015 to talk about Apple Music, which was announced at the event. To avoid confusion (or perhaps create more), Apple has since confirmed to Pitchfork that yes, it would be streaming the album exclusively on April 29. Drake initially made the announcement via Twitter last Saturday, but then deleted the reveal replacing the tweet with a simple date and the hashtag #VIEWS. However, the announcement has been mired in a little confusion. But the move clearly struck a chord with Apple and its music streaming service now has an exclusive album itself.
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